Collection: IGIN

IGIN is a traditional Korean liquor brand, represented globally by JIN of BTS as its official ambassador.

The brand aims to promote Korea’s rich heritage by introducing flavors that appeal to a wider consumer audience, both domestic and international. Potentially expanding its reach beyond the typical celebrity endorsements.

“IGIN’s brand message, ‘Where smiles begin, where the moment full of Joy begins,’ reflects the brand’s mission to spread joy. It conveys friendliness, wit, and smiles, symbolizing IGIN’s vision of bringing happiness to people worldwide.”

With its vibrant packaging adorned with playful hand-drawn smiley faces and fruit motifs, IGIN captures a sense of fun and modern energy. Made from locally sourced ingredients, it stands as a tribute to Korean craftsmanship and authentic flavors

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